What to Do When Your Website Is Not in the Top 100
If a website is not in the top 100 for a keyword, it does not always mean the rank tracker is broken. It usually means Google does not currently see the website as a strong result for that query.
First check indexing
Confirm that Google can find and index the page. Check that the page is not blocked by noindex, robots.txt or a wrong canonical URL, and that it appears in the XML sitemap.
Check whether the page matches the keyword
Look at the current search results for the keyword. If Google shows local service pages, product categories or comparison articles, your page should match that intent.
Improve the target page
If the page is indexed but not ranking, improve the basics: title tag, H1, useful headings, specific content, proof, FAQs, internal links and major technical issues.
Use Search Console before assuming failure
Search Console may show that the page gets impressions for related keywords even if it is not in the top 100 for the exact tracked term.
Where SEO Rank Radar fits
SEO Rank Radar can show when a keyword is not found in the measured depth and then help you use audits, Search Console CSV imports and keyword suggestions to decide what to fix next.