How to Choose Keywords for a Small Business Website
Small business keyword research should start with real services, real locations and real customer intent. The goal is to choose a focused list that can guide pages, content, internal links and SEO tracking.
Start with services and products
Write down the things the business actually sells. Use simple phrases that a customer would search for, not internal names.
Add locations
For local businesses, combine service keywords with city, district or region names. Local keywords usually convert better than broad national phrases because the searcher is closer to buying.
Separate informational and commercial intent
Commercial keywords suggest that the searcher may become a lead or customer. Informational keywords are useful for guides and early research. Track both, but do not treat them equally.
Use Search Console to find existing opportunities
Export query data and look for keywords with impressions but low clicks, positions around 5-20 and phrases that match services but do not have a strong landing page.
Build a starting keyword list
- 5 main service keywords.
- 5 service and location keywords.
- 5 product or category keywords.
- 5 informational keywords.
- 5 Search Console opportunity keywords.
Where SEO Rank Radar fits
SEO Rank Radar can scan WordPress content for keyword ideas, store tracked keywords, import Search Console CSV data and measure positions when DataForSEO is connected.
Download SEO Rank RadarRead about Search Console vs rank tracking