WordPress SEO Audit Checklist for Small Sites
A small WordPress site does not need a huge enterprise audit. It needs a clear checklist that finds the issues most likely to block visibility, traffic and leads.
1. Indexing and crawlability
Check that important pages can be indexed. WordPress search visibility should not block search engines, important pages should not have noindex and XML sitemap/canonical settings should be correct.
2. Page titles and headings
Each important page should have one clear title tag, one clear H1, useful headings and no repeated generic titles across many pages.
3. Main pages and intent
List the pages that should bring leads or sales. For each page, define the keyword or topic, check search intent and make the offer clear.
4. Internal links
The homepage should link to key services, blog posts should link to relevant service pages and important pages should not be buried too deep.
5. Search Console data
Use Search Console to find pages with impressions but low CTR, queries near positions 5-20, pages losing impressions and keywords ranking with the wrong page.
6. Tracking and reporting
Create a small recurring workflow: track 10-30 important keywords, import Search Console data, review technical issues, create SEO tasks and compare movement next month.