Why a Keyword Does Not Need a Target URL Before the First Rank Check
Many rank tracking workflows ask for a keyword and target URL before anything is measured. That can be useful later, but it is not required for the first useful result.
The search engine chooses the URL first
When Google ranks a site for a keyword, it may choose a homepage, category, product, service page or article. The first measurement should show which URL was actually found.
Target URLs are useful as expectations
A target URL is helpful when you know which page should rank. It lets you spot wrong-page rankings, cannibalization and landing pages that need work.
Early workflows should reduce friction
For a new user, asking only for keywords is simpler. The plugin can measure or import data, show the found URL and let the user decide whether to set an expected landing page later.
Not found is still useful
If the domain is not found in the measured top results, that tells you the keyword may be too competitive, the page may not match intent or the website may need more indexing and authority.
Where SEO Rank Radar fits
SEO Rank Radar lets users enter keywords without a target URL. It stores the found URL when rank tracking runs and keeps target URL as an optional advanced field.